saVia Canarias’ ‘ImPulso’ sessions get under way for Women’s Entrepreneurship Day

The Island Youth Centre in Puerto del Rosario is hosting the ‘ImPulso’ sessions today and tomorrow. The training event is for entrepreneurs and business owners in Fuerteventura looking to consolidate and grow their businesses. It is organised by the saVia Canarias association and funded by the Fuerteventura Island Council, and is being held to mark International Women’s Entrepreneurship Day, observed on 19 November.

The opening was attended by Nuria Cabrera, the Fuerteventura Island Council’s councillor for Economic Promotion. Her presence backed an initiative made possible by the island administration’s financial support. Cabrera praised “this kind of initiative, which offers tools in areas such as leadership and marketing, and helps create collaborative networks”.

saVia Canarias president Violeta Chacón said: “Behind every business there is a person, a way of thinking and many decisions. Today we wanted to start there: by getting to know one another, sharing and building connections among those who sustain the island’s business community. We are grateful to the Fuerteventura Island Council for making this space possible.”

The first morning focused on leadership, the entrepreneurial mindset and brand reputation. Violeta Chacón opened the programme with an exercise inviting each participant to set an intention for the day, followed by a talk on mindset and values in entrepreneurship.

Networking came next. In the ‘Choose Your Side’ exercise, attendees had to take a position on one side or the other of the room in response to everyday dilemmas faced by entrepreneurs. In ‘Meaningful Triads’, they talked in groups of three about their businesses, their values and what they need to keep moving forward. After the coffee break, Elena Azcue brought the morning to a close with a talk entitled ‘Brand Reputation’, focusing on physical and digital businesses.

The sessions continue tomorrow, Saturday 14 November, from 10:00 to 14:00, with further sessions on communications and marketing, and on recruitment, organisation and finance.

The saVia Canarias Association of Women Entrepreneurs and Businesswomen was founded in Fuerteventura in 2024 as a network to foster female business talent on the island and across the archipelago. It is a non-profit organisation that promotes both new and established business projects led by women through training, networking and collaboration with institutions.