Fuerteventura steps up tourism promotion in Switzerland with Edelweiss trade event

Fuerteventura’s Island Tourism Board held a trade event in Zurich today with airline Edelweiss, bringing together commercial directors from hotel companies on the island and representatives of the Swiss carrier. The event is part of the Board’s strategy to strengthen relations with tour operators and airlines in its source markets.

The event was attended by directors from Livvo Hoteles, Hyatt Hoteles, Meliá Hoteles, Elba Hoteles, Princess Hoteles and Coral Hoteles, alongside a delegation of around fifty Edelweiss guests. It gave hotel representatives the opportunity to hear first-hand about the airline’s commercial plans for the 2027/28 winter season.

Edelweiss will operate four direct weekly flights between Zurich and Fuerteventura during the 2027/28 winter season, with departures on Tuesdays, Thursdays, Fridays and Sundays. The service maintains the island’s direct link with the Swiss market and makes it easier for travellers to visit during the winter months.

The event also included a professional tasting of Fuerteventura cheeses led by local livestock farmer Mario Benítez, who won an award in the morphological assessment competition at the Fuerteventura Agricultural, Livestock and Fisheries Fair. The activity introduced attendees to some of the island’s agri-food products and highlighted the value of livestock farming as part of its identity and tourism offer.

Marlene Figueroa, Tourism Councillor at Fuerteventura Island Council and vice-president of the Island Tourism Board, said: “Air connectivity and the involvement of the accommodation sector are two key elements in continuing to develop Fuerteventura’s presence in the Swiss market. Events like this allow us to share perspectives, understand businesses’ needs and work together to make the most of the opportunities each season brings.”

The Board will continue working with Edelweiss to maintain contact with the airline and develop further promotional activities linked to the Swiss market ahead of the coming seasons.