Chamber of Commerce and Tourism Board move towards partnership to boost the island’s tourism promotion

The Chamber of Commerce of Fuerteventura and the Tourism Board are working on a public-private partnership agreement to promote new tourism projects for Fuerteventura, making use of the opportunities and connections offered by the Chamber of Commerce network.

The Chamber of Commerce of Fuerteventura’s president, Juan Jesús Rodríguez Marichal, met today with Marlene Figueroa, the island councillor for tourism and vice-president of the Tourism Board, and the organisation’s director, Moisés Jorge Naranjo, to advance this cooperation. The aim is to establish a framework for joint work on initiatives to strengthen the island’s profile as a tourist destination.

The proposal involves drawing on the structure and institutional and business links of the Chamber of Commerce network to expand the opportunities for promoting Fuerteventura, establish new contacts and support projects to strengthen the destination’s position.

Rodríguez Marichal stressed the importance of bringing together public administrations and the business community, saying: “Public-private collaboration allows us to make the most of our resources, create synergies and open up new opportunities to promote Fuerteventura.”

The agreement being developed by the two organisations is intended to lay the groundwork for a range of joint initiatives. It will use the Chamber network’s ability to build connections and its links with the business sector as a complement to the island’s tourism promotion strategies.

The Chamber’s president also said: “We have a network of chambers that can become an ally in raising our destination’s profile and strengthening its reach.”

With this initiative, the Chamber of Commerce of Fuerteventura has reaffirmed its willingness to work with public institutions on projects that contribute to the island’s economic development, encourage cooperation between sectors and explore new ways to promote Fuerteventura beyond its usual markets.

The meeting marks another step towards defining a framework for collaboration that can lead to future initiatives and make use of the Chamber network to support tourism promotion and economic activity on the island.