Tourism highlights Bodegas Conatvs’ wine tourism model, recognised with Canary Islands Tourism Excellence Award

Jéssica de León, the Minister for Tourism and Employment in the Canary Islands Government, visited Bodegas Conatvs on Monday. The winery is in Lajares, in the municipality of La Oliva, on Fuerteventura. It has received the 2026 Canary Islands Tourism Award for Tourism Excellence, which will be presented on 24 September at a ceremony at the Palace of Training and Conferences in Puerto del Rosario.

The jury recognised the winery’s work to raise the quality of Fuerteventura’s tourism offer through a project combining winemaking, sustainability and experiences centred on wine and the landscape. The award also recognises its contribution to excellence in the Canary Islands as a destination.

During the visit, De León praised the work of Fuerteventura’s first winery to be registered under the Islas Canarias Protected Designation of Origin. Its premises in Lajares give visitors the chance to connect with the area through wine culture, learn about the agricultural landscape and discover part of the island’s winemaking tradition.

“Projects like this help diversify the range of experiences available to both residents and visitors, and promote activities linked to the islands’ landscapes and traditions,” the minister said.

De León also recalled the boost the Ministry of Tourism and Employment has given to wine tourism in the Canary Islands, with the recent classification of the activity as a regulated tourism service. This allows it to be entered in the General Tourism Register and provides a specific framework for businesses and professionals offering experiences connected with wine and its surroundings.

The minister explained that “when we turn our resources and identity into tourism experiences, we create new economic opportunities and help ensure that the wealth generated by tourism also reaches the local area”. She said the development of wine tourism helps create jobs and new opportunities in rural areas, while also supporting the preservation of agricultural landscapes.

“A visit to a winery is not just about learning how a product is made; it also allows you to explore a landscape and hear the stories of the people who work it. It is another way to discover the Canary Islands and connect with the identity of each of our islands,” De León concluded.